Marketing through the use of various on-line and off-line tools is necessary to effectively promote your business. You must find your business opportunities. They are out there.

One of the most important tasks in web developing is not just creating a attractive web site, but to develop a site and business strategy that attracts customers to your site. To market your site effectively the following topics need to be considered:

• Search Engine Optimization - Structuring your web site to rank high in the organic (non-paid) space.
• Pay-Per-Click - Position is determined by bid and listing is placed in the non-organic web space.
• Web Site Elements - Design elements web sites should have to keep the client coming back.

Sometimes a business will develop a web site and expect it to do all the marketing or a site is developed and then forgotten. Both are mistakes. A web site can be a very effective marketing tool, but it is only one of many tools. It should be constantly monitored and improved.