Pay-per-click programs charge you each time your web site it clicked. Your web site is placed at either the top part of the screen or possibly the right side of the screen. The position that you achieve is determined by how much you are willing to pay (a bidding system).

With PPC it is possible to get in a position where you can spend your budget and still not get much site traffic.

Depending on your market domain PPC programs can be very beneficial. Some terms are very cheap (10 cents/click), others can be very expensive ($100/click). There are several strategies that can be used to bid on terms and it is not always desirable to achieve the #1 ranking position. It may be to expensive to outbid a competitor for a desired word and a number 2 position may be more cost effective.

The minimum budget for a PPC program on Overture is $50/month. Goggle has a similar program (Adwords) which allows you to buy web site hits with their budgets being allocated daily.

If you are managing many search words the process of selecting new words, changing your bid for words in relation to your competitors and monitoring your campaigns effectiveness can being time intensive. We can help.